Breaking: YETI Shutting Down Mystery Ranch
Mystery Ranch is known for extremely high quality outdoors products including epic backpacks. In 2024 YETI purchased Mystery Ranch and stated they would be integrating Mystery Ranch into the YETI brand.
In a spot of not-so-unexpected news, it's official that YETI is shutting down Mystery Ranch in 2026.
Mystery Ranch is known for extremely high quality outdoors products including epic backpacks. In 2024 YETI purchased Mystery Ranch and stated they would be integrating Mystery Ranch into the YETI brand.
Well, as it turns out, Mystery Ranch is indeed going away and it has just been made official.
Going into 2025, Mystery Ranch will still be available, but beginning in 2026 the consumer line of Mystery Ranch gear will be retooled and rebranded as YETI. The military and wildfire branch of Mystery Ranch will still exist.
To many of us who have relied on Mystery Ranch for durable and epic gear, this is jarring news. Though it was to be expected, it's a bit of news we thought we'd share.
